Deborah See is a former Thai singer who transitioned to become an Instagrammer. She shares a dichotomy between having influenced through a controlled system during her singing career days versus the influence she has today through her personal brand.
In this episode, Debbie shares how she started her music career at a very young age and how she has dealt with her struggle to juggle her career in music and being a student, which she’s also very passionate about. She later started a cosmetics company with her husband called Shablam Cosmetics.
Debbie shares how she first saw Instagram as a tool to connect with people who wanted to connect with her to seeing it as a platform where she can be vocal about the things she’s passionate about. The content that she puts out there is more lifestyle and fashion-oriented which has gained her a new fan base.
She also shares how she struggled in creating content for her Instagram when she veered off her singing career and shifted to the fashion industry and how she was able to blend all aspects of her life and present it in a way that is coherent to her audience.
She says that the best way to go in terms of approaching social media is to pursue your passion, tell people your story, express who you really are, and be consistent.
In this episode, Debbie really deep dives into her story of how and why she started her influence.
Debbie’s story is inspirational and this episode is definitely worth a listen!
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